Purpose of Role:
To support the Head of Digital in delivering campaigns across all channels, and to convert campaign supporters into paying members, growing both the size of the membership and the income it generates. The postholder will focus on strategy, content, supporter journeys and analysis, working alongside an Admin Assistant who handles most day-to-day membership administration.
Main duties and responsibilities:
DIGITAL Campaigns
Duties including:
· Support the Head of Digital to plan, deliver and evaluate campaigns across all digital channels, including email, social media, the website and paid advertising.
· Work with the wider ERS team including Research and Policy, Communications and our teams in ERS Scotland and ERS Cymru to deliver digital aspects of campaigns
· Plan every campaign with membership in mind, so that each action (petition, sign-up, event, share) captures supporter data with the right consent and leads people towards a next step.
· Write, edit and produce engaging campaign content, including copy, graphics, short video and other digital assets, adapted for different audiences and platforms.
· Update and manage campaign and membership content on the Society’s website, making sure it is accurate, accessible and built to convert visitors into supporters and members.
· Plan and manage paid digital advertising for campaigns and membership recruitment, within an agreed budget, and report on return on investment.
· Identify, test and introduce new digital campaigning techniques and tools, and share what works with colleagues.
MEMBERSHIP
Duties include:
· Design, build and continually improve supporter journeys that move people from campaign actions to paying membership, for example automated email sequences following a petition signature.
· Develop and test the membership offer and the way it is presented, including messaging, asks, payment options and price points, to increase conversion.
· Develop and manage welcome and onboarding journeys so that new members feel valued and stay with the Society.
· Promote membership consistently across the website, email and social media, using clear calls to action, particularly around key campaign and political moments.
· Run targeted recruitment activity, using audience segmentation and paid channels where appropriate.
· Set the standards and processes for how supporter and member data is captured and kept in Engaging Networks, so that it is accurate and usable.
· Make sure all digital and membership activity complies with UK GDPR, the Privacy and Electronic Communications Regulations (PECR), the Code of Fundraising Practice, Direct Debit rules and, where relevant, rules on non-party campaigning.
· Sets out the processes, templates and priorities for the Admin Assistant, and deal with complex or escalated issues.
