Chief Executive Officer

Organisation:  The CPD Standards Office

Full Time

Salary: £75,000 + Bonus

Location: Hybrid/Staines, Surrey

Application Deadline: 20/06/2024

Website cpdstandards The CPD Standards Office

Position Title:
Chief Executive Officer
Responsible to:
Reports to the Board and Chair
£75,000 basic salary
£125,000 OTE plus commission for exceeding business targets
Package Benefits:
➔ Flexitime working – 9.5 day fortnight (alternative Friday afternoons off)
➔ Hybrid role – 3 days based in the office in Staines, Surrey and 2 days working from home
➔ Company pension scheme
➔ 22 days holiday (rising to 27 days after 5 years of service), with additional days for Christmas
shopping and birthday

Main Purpose of Role:
In partnership with the Board, they are responsible for:
● Building the business through increased renewals and business development
● Implementing the strategic goals and objectives of the organisation
● Managing management team and direct reports
● Overseeing all financial and budgetary operations
● Shaping and leading on organisational culture to retain and attract colleagues
● Implementing policies and procedures at an organisation-wide level
● Accountability for CPDSO to its diverse constituents and stakeholders

The Board delegates responsibility for management and day-to-day operations to the Chief
Executive and they have the authority to carry out these responsibilities.

Main Duties:
Business Development and Renewals –
● Execute the business plan across all sections of the organisation
● Oversee business development strategies and sales targets
● Manage targets for membership subscriptions and renewals across all areas of the business
Governance –
● Works with the Board Chair to enable the Board to fulfil its governance functions
● Facilitates optimum performance by the Board, its committees and individual Board members
by assisting them to articulate their roles and accountabilities and organising regular
performance evaluations
● Alongside the Board Chair, focus on the Board’s attention to long-range strategic issues
● Manages the Board’s due diligence process to ensure timely attention to core issues
● Works with the Board, its officers and committee chairs to get the best thinking and
involvement of each Board member

Policy and Planning –
● Works with the Board and senior staff to determine the CPD Standards Office’s values,
mission, vision, and short and long-term goals
● Works with the Board and staff to monitor and evaluate the CPD Standards Office’s relevance
to the sector, its effectiveness, and its results
● Keeps the Board fully informed on the condition of the organisation and on all the important
factors influencing it
● Identifies problems and opportunities and addresses them; brings those which are appropriate
to the Board and/or its committees; and facilitates discussion and deliberation
● Informs the Board and its committees about trends, issues, problems and activities in order to
facilitate policy-making. Recommends policy positions
● Keeps informed via personal and professional development of all relevant issues in managing
all colleagues and contractors
Management, Finance and Administration –
● Provides effective oversight of all the CPD Standards Office’s activities, and provides strategic
leadership to manage day-to-day operations, and assures a smoothly functioning, efficient
● Assures operational quality and organisational stability through the development and
implementation of standards and controls, systems and procedures, and regular evaluation
● Ensures legal compliance in all areas. Oversees financial, tax, risk and facilities management.
Recommends yearly budget for Board approval and prudently manages the CPD Standards
Office resources within budget while maintaining quality of service delivery in all areas
● Assures a work environment that recruits, retains and supports quality staff and volunteers
● Assures process for selecting, developing, motivating, and evaluating staff and volunteers
● Recommends staffing and financing to the Board
● Specifies accountabilities for management personnel (whether paid or volunteer) and
evaluates performance regularly
External Relations –
● Acts as an advocate for issues relevant to the business, its services and relationships as well as
serves as a chief spokesperson for the CPD Standards Office, assuring proper representation
● Facilitates the integration of the CPD Standards Office into the sector by using effective
marketing and communications activities
● Listens to members, volunteers, donors and the community in order to improve services and
generate involvement, as well as responding to defined needs
● Initiates, develops, and maintains cooperative relationships with key stakeholders
● Works with legislators, regulatory agencies, volunteers and representatives of the CPD and
professional bodies and the not-for-profit sector to promote legislative and regulatory policies
that address issues for the CPD Standards Office’s various stakeholders
Further specific responsibilities include:
● Maintain existing member services and develop new services to support member operations
and, where possible, reduce bottom-line costs
● Ensure that members are kept fully informed and abreast of all relevant developments and
news through regular personal contact and relevant channels
● Actively promote membership of the organisation
● Develop alternative revenue streams to reduce the organisation’s reliance on membership
● Undertake all other required activities as directed by the Board

Person Specification:
Key skills, attributes and desirable qualities:
● Experience in running a subscription and renewals business
● Possess strong leadership and strategic thinking skills alongside exceptional planning and
organisational skills
● Demonstrate exceptional skills in managing continuity, change and transition
● Deal effectively with demanding situations and design and implement suitable solutions
● Be a role model for integrity and values
● Develop individual staff and build high-performing teams
● Convey a professional and positive image
● Know how to influence and enable others, requiring professionalism from the workforce
● Demonstrate commitment to continued professional growth and development
● Demonstrate a flexible attitude to meet the demands of both the role and the complexities of
its relationships

The Chief Executive will demonstrate a commitment to results and will be:
● Able to execute an annual business plan for new business and membership renewals.
● Customer-focused and goal-driven
● Able to identify relevant information and transform it into individual and organisational
knowledge and learning
● Action-oriented and innovative, translating broad goals into achievable steps
● Anticipating and solving problems, taking advantage of opportunities
The Chief Executive will also demonstrate business acumen and demonstrate:
● Knowledge of and experience in management and administration
● Ability to recommend and implement policy
● An understanding of running a membership or renewals business
● Experience in integrating and coordinating diverse areas of management
● Knowledge of human resources; finance; oral and written communications; planning and
evaluation; and governance
● A high level of personal skills in order to make formal, persuasive presentations to groups and
to deal effectively with people from all segments of the community

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