Event Marketer

Leading Membership Agency

Hybrid Working – 2 Days Office, Fitzrovia Central London, 3 Days Home

Basic Salary Up to £50,000 dependant on experience. Benefits including 25 Days Holiday, Healthcare Scheme & Social Events,

Permanent, Full Time (would consider Part Time 4 Days A Week)

Our client a leading membership agency who specialises in working with multiple professional membership body clients is currently looking for an Event Marketer who has a proven track record of achieving exceptional results in event marketing.

The Role of Event Marketer

The new Event Marketer role comes from an increase in client demand from our professional membership clients for to offer a full range of event management services. These events include: Exhibitions and conferences – both national (UK) and internationally, Annual awards – London, regional and international, Gala and presidential dinners, Round tables, breakfast briefings etc, Virtual events including webinars, round tables, presentations, online conferences and jobs fairs etc, Events range in size from small scale virtual webinars up to awards and conferences for in excess of 1,000 attendees both in the UK and internationally. We are seeking a highly motivated and dynamic individual to join our team as Event Marketer. Your primary objective will be to drive ticket sales, achieve maximum event attendance, and establish a strong brand presence for each event.

Responsibilities:

Develop and execute comprehensive marketing strategies for each event, ensuring maximum exposure and ticket sales.

Create engaging and compelling marketing campaigns to promote events across various channels, including digital, social media, email marketing, and traditional marketing.

Utilise the latest marketing technology and event software to streamline processes, enhance targeting, and improve overall efficiency.

Conduct market research and analyse customer insights to identify target audiences and tailor marketing messages accordingly.

Collaborate with cross-functional teams to ensure seamless execution of all event marketing initiatives.

Monitor and report on key performance indicators (KPIs), sales metrics, and ROI for each event marketing campaign.

Continuously optimise marketing strategies based on data-driven insights and industry best practices.

Manage budgets effectively to maximize ROI and achieve sales targets.

Build and maintain strong relationships with key stakeholders, including clients, event partners, sponsors, and vendors.

Prepare and present comprehensive end-of-event reports, highlighting key successes, challenges, and recommendations for future events.

Person Specification

Proven experience (5 years) in event marketing for ideally professional membership organisations.

Extensive knowledge of the marketing cycle for events and the ability to create and implement effective marketing strategies.

Strong understanding of the latest marketing technologies and event software, including CRM systems, marketing automation platforms, and event management tools.

Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.

Exceptional written and verbal communication skills, with the ability to create persuasive marketing and sales content.

Creative thinking and problem-solving abilities to develop innovative marketing campaigns.

Strong leadership and team management skills, with the ability to motivate and inspire a team to achieve targets.

Highly organized with excellent project management skills to oversee multiple events simultaneously.

Proactive mindset with the ability to thrive in a fast-paced, deadline-driven environment.

To apply to this role of Event Marketer please send your CV

Due to the volume of applications we are only able to contact successful applicants. Therefore if you have not heard from us within 10 working days please deem your application as unsuccessful on this occasion.

Membership Bespoke is acting as a recruitment business in relation to this role. Membership Bespoke positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

Membership Bespoke is the most experienced membership-focused recruitment firm in the UK, with 10+ years of experience delivering tailored permanent, temporary, interim, and Executive Search recruitment solutions to Trade Associations, Regulatory Bodies, Political Parties, and Professional Bodies.